Consulting

Aisonne's Vision

The retail marketplace is where emotional bonds between customers and brands are established and built. As communication channels become increasingly fragmented and congested and consumers become increasingly critical of or less sensitive to traditional advertising, the retail enviroment is becoming the brand contact point between makers and consumers, where brand loyalty is proven and developed.

top

Aisonne's Mission...

is to create 3D Brand Experience retail solutions in a manner that both enhances consumer understanding of and engagement in a brand while providing a stimulating, profitable shopping environment.

top

3D Brand Retail Experience

We create retail environments that are the embodiment of brand essence, supporting and dimensionalizing key brand values that appeal to multiple senses (sight, sound, touch...). We work with our clients to provide compelling product, attractively presented, in well located, efficient stores that preserve or enhance an emotional connection with one's customers.

top

Balanced Perspective

We offer a balanced perspective that incorporates both an understanding of the power of branding with a core distribution competency.

Brand

• We have established 3D brand experiences for several premier global brands
• We understand how to translate core brand values into tactical experience which differentiates and strengthens brand appeal
• We have extensive experience working with advertising and communications agencies

Retail

• We understand and are comfortable working with retail metrics
• We have extensive experience with store planning; location, sizing, layout, and traffic flow management.
• We have experience with selection and implementation of front and back office retail systems
• We have broad, hands-on experience in managing store build-outs
• We support logistics provider & supplier selection and management

top

Sample Deliverables

• Retail Branding
• Retail Business Modeling and Planning
• Complete manegement of retail rollout/store build-out
• Systems planning and implementation
• Service training
• Retail entity valuations, acquisitions, restructuring, liquidations or business unit sale

top

Our Point of Difference

• Execution focus: Like consultants, we provide advice; unlike many consultants, we also execute.
• Brand Alignment: We offer a unique blend of experience in global brand management and retail success. We understand the effort that has gone into building your brand and are committed to offering solutions that will protect and build it.
• Plug and Play: Our team members have already successfully executed together on one or more ventures.
• Speed: Seamless planning and execution; no unnecessarly lost time between plan completion and start of execution.
• Truth: Our opinions are based on firsthand experience, not solely on studies, and we only deliver executable plans. Challenges are presented honestly.
• Independence/transparency: We have no financial connections with any vendor or other company and work only for our clients.

top