Our People

Naomi Muramatsu brings over 20 years of global marketing expertise, retail management know-how and financial acumen to her role as Aisonne’s Representative Director and President.  She began her career in advertising with Chuo Senko advertising agency before joining Chanel, where she served the Perfume & Cosmetic Marketing Division as Public Relations Coordinator.  She subsequently served as a PR officer of the World Gold Council, where she drove national demand creation for gold jewelry.  As Retail Marketing Manager at Levi Strauss Japan she was responsible for maintaining and enhancing Levi’s presence at retailers nationwide.  She subsequently took her marketing expertise to her role as Marketing Director of Harpers Bazaar Japan.  Most recently she served as senior account executive serving the Louis Vuitton Moet Hennesy group at Dentsu, Japan’s largest advertising agency.

Ms. Muramatsu holds a BA from Seikei University and an MA from the New York University Graduate School of Arts & Sciences and is an avid golfer.

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Kaoru Yoneyama brings over 20 years of Japanese retail, consumer and fashion expertise to the Aisonne team in her role as board member and Creative Director of Aisonne.  Ms. Yoneyama is CEO and Chief Designer of her own women's apparel brand, Kaon, carried by Isetan, Barney’s New York and finer select shops in Japan, which embodies her love for simple, timeless designs that capture the imagination.  She started her career in apparel at Japanese select retailer Beams and subsequently held a variety of positions at United Arrows from its founding until she started her first label, Phoebe, in 2002.

Ms. Yoneyama is a Graphic Design graduate of Tokyo Design College.

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Fumiyo Bandoh brings over 10 years of organizational development planning, consulting and enterprise education to her role as Director of Aisonne KK. She understands the root issues that organizations face today, and is expert at developing unique programs that address these issues with a high degree of client satisfaction.

In 1997 she founded Celebrity LLC for the purpose of corporate culture research and consulting and human resource development planning. From 1991 to 1996 she was engaged in enterprise human resource development planning and organizational development as Senior Coordinator for the Japan arm of US-based Arc International. Her clients include Nike Japan, Asahi Tsushinsha and American Express, where, as part of a comprehensive customer service improvement project, she coordinated seminars throughout Asia.

From 1981 she was engaged in market research and planning for high rise residential and restaurant developments for a leading real estate developer in the Tokyo metropolitan area.

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Noriko Asakura brings 8 years of sales and merchandising experience to her Project Coordinator role at Aisonne. Prior to working for Aisonne she was Senior Merchandiser for BTR Sports K.K., where she planned and managed merchandising for Japan’s first RbK (Reebok) store in Harajuku. She previously worked for Tennen Keikaku K.K., buying casual apparel from the US for select shops, and developing product for Paris prêt-a-porter and the LA Gift Show, and began her business career in 1997 with Izu Production, Inc., where she established a new operating division devoted to pets and began the import of merchandise for dogs from England and the US.

Ms. Asakura has a degree in Biotechnology from the International Engineering College in Shizuoka, Japan and two years of laboratory experience with Nakai Kaihatsu K.K. developing new orchid breeds.

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Andrew Nemec is an Aisonne shareholder and serves in the capacity of Special Advisor. He is a Managing Director of Royal Bank of Canada Capital Markets and is their senior representative in Japan. Mr. Nemec has worked for RBC over 15 years and has worked in the securities business in Japan for 19 years.

Mr. Nemec holds a degree in Economics from Queens University at Kingston.

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Jeff Daggett is Aisonne's founder. Jeff's background includes investment banking, real estate, retail operations, merchandising, marketing, and general management positions at leading global companies. Retail businesses he and his teams have created in Japan currently generate in aggregate over $1 billion per annum for their owners.

Prior to founding Aisonne in 2002, Mr. Daggett was employed by the LVMH Group as President and Representative Director of Sephora Japan; by Nike, Inc. as Retail Director and subsequently Marketing Director of Nike Japan Corporation; by Levi Strauss & Co. as Manager of The Original Levi's Store for Levi Strauss Japan; and by Gap, Inc., where as Manager of Business Development for Gap International and subsequently Operations Director, Gap Japan, he pioneered the Japanese market entry of global retailers.

Prior to his career in retail, Mr. Daggett worked in investment banking for Nomura Securities Co., Ltd. and in real estate development for Oakland, CA based Intercontinental Development Group, Ltd.

Mr. Daggett received his B.A. in Business Administration from Pacific Union College and his M.B.A. from the Haas School of Business at U.C. Berkeley.

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